The business was
launched by myself, Shereen, in 1991 the exact same year I got married.
For my wedding I searched
so hard for customised gifts for my guests, professionally such gifts are
named bonbonnieres; in the UK they also refer to them as favours or sometimes
wedding souvenirs, but, I could not find anything suitable. That’s when I came
to realise there was a gap in the market.
I started the
business with no more than five bonbonniere samples which I carried in a small
box to friends and relatives. Due to my attention to detail in designing and
making the products I managed to gain my first few clients’ trust and
admiration. That’s when the marketing network started.
Following that I
started attaching a small label to each product I made for weddings,
christenings and other occasions. As guests admired the gifts and the
bonbonnieres, they kept the number on the label for future reference. Soon we,
at Noelli’s, became known as specialists in the design and production of
bonbonnieres as I took so much pride in each design and we grew to offer
hundreds of different ideas for clients choice.
I treated each
client equally as special whether their order was the biggest or the smallest.
That’s how I built a large and loyal clientele.
I am proud to have
expanded the company into events management. We have so far organised a large
number of functions, amongst which are charity galas where Her Majesty Queen
Rania Al-Abdullah, Mrs Cherie Booth Blair QC & the Late Rt. Hon Mr Robin Cook
were guests of honour.
We do remain a
small company in comparison to some other multinational establishments.
Nevertheless there is a good side to this, as we will always be able to treat
you as a special client and give you the individual attention you deserve. By
using one of our dedicated organisers you will never have to go through your
requirements with more than one person.
Why the name
Noelli’s? you may be wondering. Well, it was my belated mother’s name, she was
a successful business woman and a figure remembered by many; she was given the
name as she was born on Christmas Eve. I take great pride in naming the
company after her.
We take this
opportunity to thank you for your interest in the history of the company and
we assure you, as a potential customer, of our best attention at all times.
